Some recent projects demonstrate our capability to significantly support a wide range of “Digital Transformation” initiatives.

• Implementation of content analytics information backflow based on Adobe Analytics cloud using the 5-step Digital Solution Sprint Methodology to optimize content production, re-use, and re-purpose of content as part of a digital initiative portfolio of a German pharmacy company

• Developing and supporting the digital transformation for a Swiss pharmacy company, which included digitizing all core e2e customer journeys, launching new digital value propositions, and driving digital adoption across the marketing organization
• Digitizing the e2e content operations process of a medium-sized Butyl producer, which in turn increased the content production life cycle, reduced costs, and created capabilities

• Working with an international mining company to understand the major opportunities in Big Data in production and asses how to upgrade and enhance its underlying systems and technologies for data capture and delivery

• Leading the digital transformation of a Swiss automation company, driving the implementation of initiatives in the customer-journey redesign, organization transformation, and content usage analytics

• Designing an e2e marketing concept and g2m plan for a mobile payment innovation start-up

• Developing a mobile strategy identifying key technologies, developing go-to-market strategies under different scenarios, and identifying implementation requirements

• Driving a customer-centric digital strategy and added value product development for a German manufacturing company, advanced analytics development, and large-scale agile transformation

• Developing and supporting the implementation of a comprehensive sourcing approach for a German manufacturing company that reduces costs, introduces new capabilities, and increases the speed of development by optimizing the mix of internal and external resources

• Restructuring a medium-sized manufacturing company, radically reducing costs throughout the business, developing new cross-functional processes, and remaking the experience of customers through new digital capabilities

• driving a leading energy company’s customer-centric transformation, which included setting the aspiration, designing the transformation program, developing a customer-experience-factory approach, and applying the approach in multiple countries across Europe, with significant financial, customer- and employee-satisfaction impact

• acting as interim chief marketing officer for a leading European organization and defining its future go-to-market approach, brand strategy, and personalization strategy